brand
With a focus on strategic brand marketing, I craft captivating brand narratives and fostering exceptional user experiences. My role extends beyond traditional marketing boundaries as I collaborate closely with cross-functional teams to inform both strategy and creative briefs for our creative partners. Leveraging industry-leading frameworks and my pursuit of understanding persona user behavior, I ensure our online presence not only captivates visually but also aligns strategically with our overarching objectives.
My approach to leadership is collaborative and inclusive, enabling me to bring together diverse perspectives towards a shared brand vision. Whether working with internal teams or external partners, I foster an environment where creativity flourishes and alignment is achieved seamlessly. Additionally, I have a proven track record of securing buy-in from senior leadership and key stakeholders, driving alignment towards brand objectives through effective communication and strategic planning.
Foster School of Business | University of Washington
As Director of Marketing at the Foster School, participated in full brand refresh, including website, multimedia assets and content approach, internal lead nurture materials, and more.
Old Foster branding
Refreshed brand and site UX
Resonai Augmented Reality Product VisualizationÂ
Donuts Domains rebrand
As Senior Marketing Manager at Donuts inc, I led the following:
Community engagement/ strategic partnership nurturing
Partnership with creative agency for market research and strategic positioning and planning
Participation and brand representation through re-naming processÂ
Fostering partner engagement with rebranded assets and messaging
Content strategy; social and PR
Donuts Domains former brand
Rebrand as Identity.Digital
the NALA Digital Marketing Agency Rebrand
As Marketing Director of the NALA agency, I led the following:
Complete in-house rebrand
Review and restructure of agency services
Overhaul of sales materials, scripts and outbound nurture and lead generation tactics
Introduction of new product packages and membership renewal model
Cause marketing program launch
Old branding
Refreshed brand
STARKART OOH Advertising Agency Rebrand
As Marketing Director of the NALA agency, I led the following:
Complete in-house rebrand
Overhaul of sales materials, scripts and outbound nurture and lead generation tactics
Introduction of new product packages and membership renewal model
Old branding
